Jill Salzman

Jill Salzman - The Founding Mom, speaker, author, musician - Oak Parker






For those of you who know Jill, and most mom entrepreneurs in the Oak Park/Chicago area do, you'll know having Jill sit on her sofa and smile at the camera wasn't really going to work. I kept thinking girl power (women power, but that sounds too serious) when I was thinking about how to photograph her. Maybe a group of women in business holding her up, mmmmm, her doing some kind of power move, flexing her mussels, maybe, let’s play with that idea. The 'We can do it' poster came to mind, so I looked up a little history.

The "We Can Do It!" image was commissioned by Westinghouse not for recruitment during the war but to exhort already-hired women to work harder. During World War II, the "We Can Do It!" poster was not connected to the 1942 song "Rosie the Riveter", nor to the widely seen Norman Rockwell painting called Rosie the Riveter that appeared on the cover of the Saturday Evening Post. But it was much later used to promote feminism, self-empowerment, campaign promotion, and advertising.

It's seemed fitting, Jill pushes all us moms in business to work a little harder, self-empowerment she definitely promotes, so I dropped by last Sunday morning and we had a laugh and took some photos while or girls played. I don't think we needed to copy the photo to get the idea, it's the 2013 version.

You can check out her current adventure The Founding Moms and all that goes with it, 'Found It' the book, 'The Founding Kit' over at foundingmoms.com